“Let us commit towards our Common Goal, A Nation where all of us are Winners. Let us build a Nation of Champions! Let us build a Nation that Walter Sisulu can be proud of. When I see him in the Next Life, I need to take Good News to him.“

Nelson Rolihlahla Mandela

“You are the epitome of grace and dignity; a man with determination to overcome even the greatest odds, and this is what FIFA is sure South Africa will deliver to the world in 2010 - the ability to rise to the challenge with great determination, strength and dignity, as it did in bidding for 2010.”

FIFA President Joseph Blatter

The author of “BrandOvation™: How Germany won the World Cup of Nation Branding”, and the sequel “Nation of Champions: Hosting the Best World Cup Ever”, Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University. Dr Nikolaus' research study on Germany's Nation Branding Success during the 2006 FIFA World Cup™ was featured extensively by Carte Blanche, and he is currently engaged in 2010 FIFA World Cup™ Commentary and Analysis for the Business Day and CNBC Africa.