The 2010 Scorecard measures the Ten Determinants of delivering President Mbeki's Brand Promise to “host the most successful FIFA World Cup™ ever”. Based upon the benchmarks established by previous hosts, the 2010 Scorecard measures South Africa's Net Promoter Score (NPS) within the Tetragon of Brand Advocacy, i.e. benchmarking the 2010 FIFA World Cup™ against the Perceptions of Visitors, the Host Nation, Sponsors, and the Media.