 The 2010 Scorecard measures the Ten Determinants of delivering President Mbeki's Brand Promise to “host the most successful FIFA World Cup™ ever”. Based upon the benchmarks established by previous hosts, the 2010 Scorecard measures South Africa's Net Promoter Score (NPS) within the Tetragon of Brand Advocacy, i.e. benchmarking the 2010 FIFA World Cup™ against the Perceptions of Visitors, the Host Nation, Sponsors, and the Media. |
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“All my life, people have told me that my father changed their lives, that they got involved in public service or politics because he asked them to. And the generation he inspired has passed that spirit on to its children. Sometimes it takes a while to recognize that someone has a special ability to get us to believe in ourselves, to tie that belief to our highest ideals and imagine that together we can do great things. In those rare moments, when such a person comes along, we need to put aside our plans and reach for what we know is possible." - Caroline Kennedy
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How can you overcome the hurdles facing any organization struggling to change: addiction to the status quo, limited resources, de-motivated employees, and opposition from powerful vested interests?
Take lessons from NYPD commissioner Bill Bratton, who pulled the trick off five times. Most dramatically, he transformed the US's most dangerous city, New York, into its safest.
Bratton used Public Service Branding to make unarguable calls for change, concentrate resources on what really mattered, mobilize key players' commitment, and silence naysayers. Not every executive has Bratton's personality, but most have his potential if they follow his success formula. |
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Building your Brand from within, using the strategies King Shaka employed to build his empire.
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Would you like to be one of th...
