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Tailor-made innovative applications for Personal

and Organizational Brand Leadership

IMC NCP Conference Aug 2008

World travel trends spell opportunity for 2010

In a recent contribution to the 2010 Nation Branding Debate, titled A branding bridge too far for a demoralized nation, a...

Will the fashion police blow the whistle in 2010?

One of the most prolific media spectacles off the pitch during the 2006 FIFA World Cup - and sure to be...

Will red light districts spoil the 2010 brand?

As the debate as to whether prostitution should be legalised in the run up to the 2010 FIFA World Cup heats...

Happiness key in Rio's branding triumph

When Brazil was awarded the rights for hosting the 2016 Olympic Games, analysts were astounded not so much by the fact...

The 2010 Scorecard measures the Ten Determinants of delivering President Mbeki's Brand Promise to “host the most successful FIFA World Cup™ ever”. Based upon the benchmarks established by previous hosts, the 2010 Scorecard measures South Africa's Net Promoter Score (NPS) within the Tetragon of Brand Advocacy, i.e. benchmarking the 2010 FIFA World Cup™ against the Perceptions of Visitors, the Host Nation, Sponsors, and the Media.