As Cabinet is about to announce the decision whether or not to bid for hosting the 2020 Olympic Summer Games, the big question remains whether the country will be able to produce a return on investment that will justify the financial outlay required for staging the world's second biggest sporting event.
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The first part of this 2010 Legacy Series analysed the direct benefits accruing to South Africa from having hosted the 2010 FIFA World Cup, such as an increase in investor confidence, global media advocacy, social cohesion, country brand and business confidence. In the second part, we look at the indirect benefits.
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Imagine you were awarded the most prestigious global award in your industry, be it an Oscar, Grammy, Laureus or the Cannes Lion, and on the first anniversary of your greatest triumph, you let this moment pass without even the smallest thought at celebration, as the fairytale life that you were hoping for would unfold following your moment of global glory has not materialised and the floodgates of riches and fame have not opened up as quickly as you had wished for.
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One year on - and not a single South African newspaper considered the 2010 FIFA World Cup Anniversary worth mentioning on the front cover (apart from a tiny Zakumi gracing the City Press banner). Equally disinterested was the national broadcaster, which did not even devote a single show to remembering what once had been billed "South Africa's greatest moment in history" - and even 702 pulled its World Cup Special in favour of a discussion on how holiday homes can be rented at a discount in low season.
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When Banyana Banyana crashed out of the semi-final of the African Women's Championship (AWC), losing 3-1 to Equatorial Guinea in extra time, a spectre raised its ugly head that many believed should have been dealt a deadly blow at the previous edition of the AWC in 2008.
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